Search Engine is one of the most important tools for Internet users. Among the list of search engines, Google is considered as top among the end users and Internet marketers. Google was the pioneer in the concept of modern online search engines. Moreover, this search engine is evolving with time to offer more sophistication and convenience to the end users with changing demands. In recent years, Google has evolved with many useful features. Voice search is one of the notable features of Google search engine.
Voice search allows the end user to search a keyword or type by speaking to a computer or mobile, instead of typing the keywords and search term manually. Though voice search was not widely welcomed, when it was introduced in the year 2010, it has gained traction in last two years. According to Google, voice search would be the future. Though voice search feature is very attractive, interesting and easy, it also comes with few sets of problems. These problems are highly significant for the Internet marketers. Now let us briefly discuss the problems.
Voice search cannot be tracked like organic search. This is a big problem for the marketers, who rely on data to gauge the sales and traffic. Moreover, voice search data cannot be tracked by the web analytics provided by the third party. Due to these reasons, currently, voice search remains highly ineffective for the marketers. However, it is widely believed that Google will upgrade the system that can help the Internet marketers to track the voice search data.
Google’s intention to introduce voice search is to make search engine usage easier. However, voice search does not benefit every business model. Advertisers strongly believe that voice search will drastically reduce the traffic coming through organic search. Voice search technology used in Google is not completely fail proof. The voice recognizer cannot easily grasp the pronunciation of all users. For instance, if a user says campaign, the search engine would recognize something like come pain, which can result in producing unnecessary results.
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